Audited By:
Date:
Website:
Complete during onboarding. Document all findings and use the issue tracker to manage fixes. Revisit quarterly.
| Metric | Current | Target | Notes |
|---|---|---|---|
| Total pages indexed | GSC | ||
| Crawl errors | 0 | ||
| Mobile usability issues | 0 | ||
| Page speed — Mobile | 90+ | PageSpeed Insights | |
| Page speed — Desktop | 90+ | ||
| Core Web Vitals — LCP | < 2.5s | ||
| Core Web Vitals — INP | < 200ms | ||
| Core Web Vitals — CLS | < 0.1 | ||
| Broken links (4xx) | 0 | ||
| Redirect chains | 0 | ||
| Missing meta titles | 0 | ||
| Missing meta descriptions | 0 | ||
| Duplicate content issues | 0 | ||
| Missing alt text | 0 | ||
| Sitemap submitted? | Yes / No | Yes | |
| Robots.txt correct? | Yes / No | Yes | |
| SSL / HTTPS | Yes / No | Yes | |
| Canonical tags in place? | Yes / No | Yes |
| Schema Type | Implemented? | Pages | Notes |
|---|---|---|---|
| LocalBusiness | Yes / No | ||
| Service | Yes / No | ||
| FAQ | Yes / No | ||
| Review / AggregateRating | Yes / No | ||
| Breadcrumb | Yes / No | ||
| ServiceArea | Yes / No | ||
| Organization | Yes / No |
| Page | URL | Title Tag | Meta Description | H1 | Internal Links | Target Keyword | Issues |
|---|---|---|---|---|---|---|---|
| Homepage | |||||||
| Issue | Severity | Page(s) Affected | Category | Status | Assigned To | Date Found | Date Fixed | Notes |
|---|---|---|---|---|---|---|---|---|
| Critical / High / Medium / Low | Speed / Crawl / Index / Schema / On-Page / Mobile | Open / In Progress / Fixed |