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How to Use This Document

This is our master keyword targeting list. Every keyword we actively target should live here. Group by service category, tag by intent and priority, and update rankings monthly. This drives our content calendar, on-page SEO, and paid search strategy.

Primary Service Keywords

Keyword Service Category Search Intent Monthly Volume Keyword Difficulty Priority Current Rank Target Page Notes

Local / Geo-Modified Keywords

Keyword Location Monthly Volume Keyword Difficulty Priority Current Rank Target Page Notes

Long-Tail & Question Keywords

Keyword / Question Service Category Monthly Volume Current Rank Content Type Target Page Notes
Blog / FAQ / Service Page

Competitor Keyword Gaps

Keyword Competitor Ranking Their Page Our Opportunity Priority Notes

Keyword Clusters