[Client Name]
Google Ads Conversions
Conversion Action
Type
Source
Firing Correctly?
Notes
Phone Calls
Call
Google Forwarding / CallRail
Form Submissions
Website
GTM / Tag
Chat Leads
Website
GTM / Tag
Meta / Facebook Pixel
Pixel ID:
Events Tracked:
CAPI Setup?
Yes / No
Google Tag Manager
Container ID:
Tags:
Triggers:
Verification Log
Date
Platform
What Was Tested
Result