[Client Name]

Prepared By:

Date:

Last Updated:

How to Use This Document

This is the master content plan. Every piece of content we create for the website lives here. Each entry should tie back to a keyword from the Keyword Strategy doc. Once published, update the status and add the live URL.

Content Pipeline

Title Content Type Target Keyword Word Count Writer Status Due Date Publish Date Live URL
Blog Post Idea
Service Page Idea
Location Page Idea
Landing Page (PPC) Idea

Status options: Idea → Outlined → In Progress → In Review → Approved → Published

Service Pages Needed

Service Page Exists? URL Target Keyword Needs Update? Priority Notes
Yes / No

Location Pages Needed

Location Page Exists? URL Target Keywords Priority Notes
Yes / No

Content Performance Tracker

Content Piece URL Publish Date Target Keyword Current Rank Organic Traffic (Monthly) Conversions Notes